Understanding the AT&T mergers
January 17, 2007
Some of you may have heard by now that despite having spent almost $1 billion establish a well-known brand image, Cingular is changing its name (back) to AT&T effective immediately. This is because SBC, which owned Cingular, bought AT&T, which had sold off it’s AT&T Wireless division two years ago to Cingu…wait, you know what, why don’t I just let Stephen Colbert explain it. Funny, but entirely accurate.
